I partnered with subject matter experts from the health care industry to develop compelling content for both monthly e-newsletters, as well as daily news flashes. The subject matter included health care reform, legislation, and health and wellness, and was packaged to support the Anthem brand. I worked with e-mail marketing software to create and personalize e-mails, build lists and track campaign results. I also helped launch a new portal website, targeted toward insurance brokers. The website offers up-to-the-minute news about the insurance industry and replaces the current e-mail communication.