I am a versatile communication professional who develops designs and copy for websites, brochures, blogs, e-news and social media by following best practices in marketing, advertising, search engine optimization, copywriting, and design. I have more than eight years of experience engaging audiences and driving results for businesses. My professional experience is broad and involves web content projects at Fortune 500 companies, academic medical centers, non-profit human service organizations, and companies selling consumer goods and promoting tourism.

What’s my approach? I start by…

• Asking you about your goals
• Learning about your audience
• Finding out what content is already out there
• Making a plan for content ownership and long-term maintenance
• Creating evergreen content that meets your business goals
• Practicing good, on-brand web writing
• Keeping that content up-to-date!
• Staying punchy

Testimonials

“She helped Massachusetts General Hospital articulate “What it does best,” and she did it across hundreds of web pages for the hospital’s most important service lines leading Mass General to multiple interactive marketing award wins. If there’s a medical degree for winning web copy, Emily’s very deserving. I’d hire her for my next web project anytime.”

- Shawn M. Gross, Sr. Interactive Marketing Manager, Massachusetts General

“Emily is organized, creative, and high-energy. She takes initiative, produces high quality work, and was a true pleasure to work with.”

- Beth Hastie, Director of Community Organization and Development, JRI Health

“One of Emily’s biggest strengths is her skilled and impassioned writing. Through her comprehensive and thorough work on our public Web site, Emily also constantly looked out for the needs of patients and others who rely on uwhealth.org for information and resources.”

- Corissa Runde, Web Editor, UW Health