I led the content track for a Fortune 500 health insurance company’s corporate website redesign. To complete the project, I directed the content creation of more than 500 pages of on-brand web copy describing the company’s approach, key marketing messages, and insurance products. I managed multiple freelance writers, and ensured consistency in voice, tone and editorial style. I also led the content review process, pulling in more than 30 marketing managers, subject matter experts and legal reviewers to make sure the content was accurate and met business goals.
web content management
Sunday, June 12th, 2011