Emily Schweikart

I managed web content development for Massachusetts General Hospital’s key areas of business development, the Heart Center, Vascular Center, Digestive Healthcare Center and Transplant Center. I brought these clinical business areas into Mass General’s 2008 redesigned website, which has since earned recognition from the Interactive Media Council (IMC), AIGA and Massachusetts Innovation & Technology Exchange (MITX). Following the website’s release, I developed and managed an editorial calendar to coordinate the rotation of news, video and interactive site features. I also assisted in developing Mass General’s SEO, SEM and social media strategies.

> Read an example of marketing copy describing Mass General’s Cardiovascular Performance Program

> Read an example of marketing copy describing Mass General’s Peripheral Artery Disease Program

> Visit massgeneral.org/heart

> Visit massgeneral.org/vascular

> Visit massgeneral.org/digestive

> Visit massgeneral.org/transplant

At UW Health in Madison, Wisconsin, I wrote marketing web copy and news articles for publication on uwhealth.org with an emphasis on patient profiles, conditions, specialized treatments and leading research to improve quality of care. I also wrote web content on general and specialty health care services including procedural content on robotic, cosmetic and reconstructive procedures.

> Read an example of marketing copy for UW Health’s cosmetic surgery services

> Visit uwhealth.org