I led the content track for a Fortune 500 health insurance company’s corporate website redesign. To complete the project, I directed the content creation of more than 500 pages of on-brand web copy describing the company’s approach, key marketing messages, and insurance products. I managed multiple freelance writers, and ensured consistency in voice, tone and editorial style. I also led the content review process, pulling in more than 30 marketing managers, subject matter experts and legal reviewers to make sure the content was accurate and met business goals.