Emily Schweikart

Incrediblue

admin — Wed, 25 Jan 2012 19:41:11 +0000

A web start-up in the travel industry that connects boat owners & crew with vacation-goers globally. Visit Incrediblue.com >

Cigna GO YOU

admin — Wed, 25 Jan 2012 15:00:47 +0000

I was the Community Manager for Cigna’s GO YOU Facebook page, which served as the primary call-to-action for the company’s 2011 rebranding effort. The new voice of Cigna was a monumental change and carved a unique spot for the company within the health insurance and health services industry. On the Facebook page, I managed a thriving conversation about individuality and believing in yourself in order to reach your full potential.

View a Cigna advertisement

Like the GO YOU Facebook page

Kosmovista

admin — Thu, 15 Dec 2011 12:19:26 +0000

A web start-up, funded by Start Up Chile, that focuses on sustainable tourism in Chile, Bolivia, Brazil, Argentina, and Ecuador. Visit Kosmovista.com >

HealthTalker

admin — Tue, 15 Nov 2011 13:51:08 +0000

Anthem Blue Cross and Blue Shield

admin — Tue, 15 Nov 2011 11:14:08 +0000

I partnered with subject matter experts from the health care industry to develop compelling content for both monthly e-newsletters, as well as daily news flashes. The subject matter included health care reform, legislation, and health and wellness, and was packaged to support the Anthem brand. I worked with e-mail marketing software to create and personalize e-mails, build lists and track campaign results. I also helped launch a new portal website, targeted toward insurance brokers. The website offers up-to-the-minute news about the insurance industry and replaces the current e-mail communication.

Merck

admin — Tue, 15 Nov 2011 10:50:05 +0000

Boston University

admin — Wed, 06 Jul 2011 02:25:43 +0000

Massachusetts General Hospital

Emily — Tue, 05 Jul 2011 14:47:39 +0000

I managed web content development for Massachusetts General Hospital’s key areas of business development, the Heart Center, Vascular Center, Digestive Healthcare Center and Transplant Center. I brought these clinical business areas into Mass General’s 2008 redesigned website, which has since earned recognition from the Interactive Media Council (IMC), AIGA and Massachusetts Innovation & Technology Exchange (MITX). Following the website’s release, I developed and managed an editorial calendar to coordinate the rotation of news, video and interactive site features. I also assisted in developing Mass General’s SEO, SEM and social media strategies.

> Read an example of marketing copy describing Mass General’s Cardiovascular Performance Program

> Read an example of marketing copy describing Mass General’s Peripheral Artery Disease Program

> Visit massgeneral.org/heart

> Visit massgeneral.org/vascular

> Visit massgeneral.org/digestive

> Visit massgeneral.org/transplant

Cigna

admin — Sun, 12 Jun 2011 03:28:22 +0000

I led the content track for a Fortune 500 health insurance company’s corporate website redesign. To complete the project, I directed the content creation of more than 500 pages of on-brand web copy describing the company’s approach, key marketing messages, and insurance products. I managed multiple freelance writers, and ensured consistency in voice, tone and editorial style. I also led the content review process, pulling in more than 30 marketing managers, subject matter experts and legal reviewers to make sure the content was accurate and met business goals.

View Cigna.com

Boston University

admin — Tue, 21 Dec 2010 16:14:27 +0000